A strong web presence can help differentiate business school websites from the competition and motivate prospective students to engage more deeply with information materials, admissions representatives, and faculty members.
Key elements of the best business school websites are
- bold images
- clear value propositions
- compelling numbers
- strong content
The below videos shows several examples of business school websites that draw prospects in with clear messaging and unique content features.
To sum up, the following Business Schools stand out:
- UPenn Wharton School of Business (punchy icons and stats, authentic images, diversity and collaboration emphasized)
- Carnegie Mellon Tepper School of Business (bold images, emphasis on rankings, featuring alumni start-ups)
- Babson’s Olin School of Business (virtual campus tour, also used as a lead magnet)
- Indiana University Kelley School of Business (Exec Ed program comparison chart)
- William & Mary Raymond A. Mason School of Business (MBA options comparison chart)
- NYU Stern School of Business (faculty videos on program pages)
We’d love to chat about your institution’s website and brainstorm with you in a no-cost, no-obligation consult how to make it stronger and more engaging to prospective and current students, faculty, institutional partners, and alumni. You can schedule a time here.
Suzan Brinker, Ph.D., has dedicated her career to helping higher education initiatives build strong value propositions and communicating them to the right stakeholders.
Having served as Director of Marketing at both Penn State and Northeastern University, Suzan has led marketing strategy and web initiatives for over a dozen higher education units, targeting both degree and non-degree seeking learners. She has specialized in lifelong learning initiatives, internationalization, and online education.
Suzan holds a Ph.D. in Higher Education from Penn State, a M.A. in Communication from Marquette University, and a B.A. in English from St. Norbert College. Having grown up in Germany with a Turkish father and German mother, she holds a deep commitment to global citizenship, diversity, and inclusion.