Messaging

Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
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Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
Sep 28, 2021
By Suzan Brinker, PhDWhat will matter most to prospective students when evaluating colleges and universities in the coming years?In last week's webinar on preparing for the future of higher ed...
What's Next for Mental Health on Campus
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What's Next for Mental Health on Campus
Jul 09, 2021
By Cordelia MillerZoom school, social isolation, and constant worry over a deadly pandemic—it’s no surprise that mental health has been at the forefront of the national conversation around edu...
Quick Wins for Higher Ed Competitor Research
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Quick Wins for Higher Ed Competitor Research
Jun 21, 2021
By Suzan Brinker, PhDColleges and universities are facing tough challenges in the decade ahead, including a decline in high school populations to feed into undergraduate cohorts, a decline in inte...
Here’s What Adult Learners Look For in an Academic Program
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Here’s What Adult Learners Look For in an Academic Program
Jun 11, 2021
By Suzan Brinker, PhDAdult learners are attractive prospects to colleges and universities as the undergraduate pool continues to shrink due to demographic trends and a volatile global political cl...
The State of Climate Change and Higher Education Today
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The State of Climate Change and Higher Education Today
Jun 04, 2021
By Cordelia MillerSince President Biden’s January 2021 inauguration, his administration’s push for action toward sustainability in the face of climate change has been a major part of our natio...
Communicating to Prospective Study Away Students as the World Reopens
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Communicating to Prospective Study Away Students as the World Reopens
May 28, 2021
By Cordelia MillerPlease note that this post was written in May 2021 as the situation around coronavirus continues to rapidly evolve.As many parts of the country and the world breathe a sigh o...
Communicating the Value of Online Learning
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Communicating the Value of Online Learning
Jan 27, 2021
By Cordelia MillerEven in the early days of last March, few in higher education could have predicted just how much the Covid-19 pandemic would affect the way that institutions have approached teac...
5 Examples of Smart Higher Ed Messaging during the Covid-19 Pandemic
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5 Examples of Smart Higher Ed Messaging during the Covid-19 Pandemic
May 18, 2020
By Suzan Brinker, PhDHigher ed communicators are well aware of the challenge they are currently facing - the need to engage the campus community and drive applications into the funnel during a glo...