Covid-19: Protecting Your Enrollment Pipeline
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How to Make Your Landing Page Stand Out to Prospective Students
Jan 08, 2021
By Cordelia MillerIn higher education, as in traditional consumer marketing, landing pages can be a valuable tool to capture prospects who come in through social and paid media, thereby building y...
3 Tips for Higher Ed Email Nurture Marketing
Aug 10, 2020
By Cordelia MillerWhen potential students visit your institution’s website, an email nurture stream can keep them engaged with the programs you offer--keeping your institution top of mind for th...
Best Business School Websites
Jul 08, 2020
3 Higher Ed Value Props for a Recession
Jun 17, 2020
By Suzan Brinker, PhDIn higher education, especially on the graduate side, weaker job markets have historically meant higher demand for university degrees. As the Covid-19 pandemic continues, ushe...
5 Examples of Smart Higher Ed Messaging during the Covid-19 Pandemic
May 18, 2020
By Suzan Brinker, PhDHigher ed communicators are well aware of the challenge they are currently facing - the need to engage the campus community and drive applications into the funnel during a glo...
Webinar Recording: Covid-19 and Protecting Your Enrollment Pipeline
May 11, 2020
By Suzan Brinker, PhDWith attendees from multiple countries, including Ireland, the Netherlands, and the United States, we offered a webinar last week to discuss strategies and tactics for higher ...
Enrollify Podcast Round-Up: Strategic Enrollment Marketing During a Global Pandemic
May 01, 2020
As the Covid-19 pandemic continues and uncertainty about what the summer and fall will look like on campuses is growing, I had the opportunity to discuss strategic approaches to enrollment marketing o...
Why is Marketing Still a Dirty Word in Higher Education?
Mar 31, 2020
By Suzan Brinker, PhD Amidst growing competition across the higher ed sector, marketing has assumed an increasingly critical role in ensuring an institution’s success and survival. Jeff Salin...
5 Steps to Increasing Enrollments through Strategic Content Marketing
Mar 31, 2020
By Suzan Brinker, PhD College and university marketers are starting to understand the importance of content marketing and how it can supplement paid search, paid social, and other digital enrollm...
The most impactful ideas for protecting your enrollment pipeline from Covid-19.
Mar 28, 2020
Protecting your enrollment pipeline from Covid-19By Suzan Brinker, PhDThese are unprecedented times in higher education. Covid-19 has not only disrupted enrollment management methodo...