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Covid-19: Protecting Your Enrollment Pipeline

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Enrollify Podcast Round-Up: Strategic Enrollment Marketing During a Global Pandemic

Enrollify Podcast Round-Up: Strategic Enrollment Marketing During a Global Pandemic

Posted on May. 01, 2020
5 Steps to Increasing Enrollments  through Strategic Content Marketing
5 Steps to Increasing Enrollments through Strategic Content Marketing
Webinar Recording: Covid-19 and Protecting Your Enrollment Pipeline
Webinar Recording: Covid-19 and Protecting Your Enrollment Pipeline

As the Covid-19 pandemic continues and uncertainty about what the summer and fall will look like on campuses is growing, I had the opportunity to discuss strategic approaches to enrollment marketing on the Enrollify podcast with Zach Busekrus.

In addition to the advice I discussed in this article, we covered:

How to leverage faculty to create authentic outreach.

A crawl-walk-run strategy for rethinking marketing and admissions strategy over the next year.

Maximizing ROI through strategic assessments and message testing.

Listen to the episode here.

These are unchartered waters for higher education, and we are all in this together. A strategic approach to this crisis can strengthen your institution well beyond Covid-19. As always, let us know how we can help.

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Suzan Brinker

Suzan Brinker

Lead Strategist

Suzan Brinker, Ph.D., has dedicated her career to helping higher education initiatives build strong value propositions and communicating them to the right stakeholders.

Having served as Director of Marketing at both Penn State and Northeastern University, Suzan has led marketing strategy and web initiatives for over a dozen higher education units, targeting both degree and non-degree seeking learners. She has specialized in lifelong learning initiatives, internationalization, and online education.

Suzan holds a Ph.D. in Higher Education from Penn State, a M.A. in Communication from Marquette University, and a B.A. in English from St. Norbert College. Having grown up in Germany with a Turkish father and German mother, she holds a deep commitment to global citizenship, diversity, and inclusion.