Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session

Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session

Posted on Sep. 28, 2021
Higher Ed Leaders: Bailey Bushman
Higher Ed Leaders: Bailey Bushman

By Suzan Brinker, PhD

What will matter most to prospective students when evaluating colleges and universities in the coming years?

In last week’s webinar on preparing for the future of higher education marketing, we tackled this question in detail.

In addition to mapping our four key trends shaping the future of colleges and universities, we analyzed the motivation and goals of three key audiences: domestic traditional students, international students, and professional and adult learners. From there, we discussed case studies, examines ad creative, and provided quick wins for earned and paid media tactics.

You can watch the recording here:

Format: A 30-minute live presentation by Suzan Brinker  followed by a 10-minute Q&A and discussion session.

Want help with your department’s marketing initiatives? Our full-service team of higher ed marketing veterans can help identify quick wins and formulate strategies for long-term success. Contact us today for a free consult and see how we can help. Schedule a consult now.