Many Higher Ed marketers are asked every year to plan their marketing activities out by 12-18 months and to optimize their budgets to simultaneously save cost and increase ROI. This can be a daunting task, especially in a university’s collaborative environment, where buy-in from faculty and administrators often requires navigating a complex set of goals.
This free webinar breaks down the steps required to design an annual marketing budget in time for 2021 academic year planning this spring. We will discuss how to leverage data without getting overwhelmed, how to make a strong case for the funding you need to succeed, and how to socialize your plan and budget in a complex academic setting.
A live-presentation by Suzan Brinker (bio below) will be followed by a Q&A session and idea exchange with industry peers.
Please apply here