These are unprecedented times in higher education. Covid-19 has not only disrupted enrollment management methodologies, evicted students from campus, and forced a mass migration of academia to online courses, it has also led Moody to downgrade the entire higher ed sector’s outlook from stable to negative. Colleges and universities will need to mount strategic and well-coordinated responses to mitigate the damage to their enrollment pipelines and institutional budgets.
Join Suzan Brinker, PhD, a higher ed marketing veteran, as she provides an overview of how Covid-19 is affecting colleges and universities, along with recommendations for how to keep enrollments strong, team morale high, and budgets healthy.
Please register here.
Suzan Brinker, Ph.D., has dedicated her career to helping higher education initiatives build strong value propositions and communicating them to the right stakeholders.
Having served as Director of Marketing at both Penn State and Northeastern University, Suzan has led marketing strategy and web initiatives for over a dozen higher education units, targeting both degree and non-degree seeking learners. She has specialized in lifelong learning initiatives, internationalization, and online education.
Suzan holds a Ph.D. in Higher Education from Penn State, a M.A. in Communication from Marquette University, and a B.A. in English from St. Norbert College. Having grown up in Germany with a Turkish father and German mother, she holds a deep commitment to global citizenship, diversity, and inclusion.