Collaborative marketing planning is essential to successfully recruit and engage your audiences. An effective marketing plan includes a situational analysis, relevant background research, a SWOT analysis, value propositions, objectives, strategies, tactics, a timeline, and a budget.
A live presentation by Suzan Brinker will covers how to write the most effective marketing plans, so you and your team can maximize return-on-investment. This presentation will be followed by an interactive exploration of case studies for well-known global brands. The class will end with a Q&A and networking session.
Cost: $245 – Early Bird Discounted Rate if registered by 12/9, $325 after
Please apply here.
Suzan Brinker, Ph.D., has dedicated her career to helping higher education initiatives build strong value propositions and communicating them to the right stakeholders.
Having served as Director of Marketing at both Penn State and Northeastern University, Suzan has led marketing strategy and web initiatives for over a dozen higher education units, targeting both degree and non-degree seeking learners. She has specialized in lifelong learning initiatives, internationalization, and online education.
Suzan holds a Ph.D. in Higher Education from Penn State, a M.A. in Communication from Marquette University, and a B.A. in English from St. Norbert College. Having grown up in Germany with a Turkish father and German mother, she holds a deep commitment to global citizenship, diversity, and inclusion.