Social Media is a key factor in shaping how prospective students engage with and perceive a campus or university they are considering. Instagram, Facebook, LinkedIn, SnapChat, and other social channels can help your school stand out from the crowd.
This two-hour online class helps Higher Education marketers understand the tools and messaging needed to reach prospective students at the most opportune times in order to create authentic interactions online.
A live presentation by Suzan Brinker will highlight the most impactful trends in social media recruiting right now and provide actionable tips on how to best promote your programs across social channels. This presentation will be followed by an interactive exploration of Higher Education social media case studies. The class will end with a Q&A and networking session.
Cost: $275 – Early Bird Discounted Rate if registered by 7/1, $325 after
Please apply here.
Suzan Brinker, Ph.D., has dedicated her career to helping higher education initiatives build strong value propositions and communicating them to the right stakeholders.
Having served as Director of Marketing at both Penn State and Northeastern University, Suzan has led marketing strategy and web initiatives for over a dozen higher education units, targeting both degree and non-degree seeking learners. She has specialized in lifelong learning initiatives, internationalization, and online education.
Suzan holds a Ph.D. in Higher Education from Penn State, a M.A. in Communication from Marquette University, and a B.A. in English from St. Norbert College. Having grown up in Germany with a Turkish father and German mother, she holds a deep commitment to global citizenship, diversity, and inclusion.